Case Study · PPC + CRO

TechFlow SaaS Solutions

How we achieved a 3.8x ROAS using high-intent Google Ads

3.8x Return 4 Months Timeline B2B Software / SaaS

EXECUTIVE SUMMARY

TechFlow is a B2B workflow management platform. They were spending heavily on display advertising but generated low-quality leads. We structured high-intent Google Search campaigns, redeveloped their product landing pages, and optimized checkout funnels, generating a 3.8x return on ad spend within 6 months.

ABOUT THE CLIENT

Scaling TechFlow SaaS Solutions

New Delhi-based TechFlow SaaS provides automated workflow dashboards for enterprise clients. They had a complex sign-up layout causing drop-offs, and broad-match paid search campaigns that wasted budget.

THE PROBLEM

What They Were Struggling With

Their PPC search ads targeted high-volume but generic terms, bringing in visitors who abandoned the forms. Their product pages took 4+ seconds to load, causing immediate clicks-backs on mobile devices.

Generic Bidding Leak

Wasted ad budget on broad search phrases.

Cramped Landing UI

Complex signup forms led to account drop-offs.

High Load Latency

Mobile landing pages took over 4 seconds to load.

THE APPROACH

How We Tackled It

We restructured B2B Google Search ads using phrase-match and exact-match key phrases. We coded signup landing panels with step-by-step wizard forms, and deployed server-side event tracking.

Google Ads

Google Tag Manager

Figma

SEMrush Ads Suite

GA4 Event Tracker

Laser B2B Keywords

Targeted bottom-of-funnel commercial keywords.

Responsive Landing Pages

Built fast, responsive signup forms.

Custom GTM Schemas

Configured Google Tag Manager conversion events.

EXECUTION

Execution Timeline

Month 1

Audited ad account structures
Added 500+ negative keywords
Designed landing prototypes

Month 2

Landing page development
Set up GTM conversion triggers
Launched phrase-match ads

Month 3

Deployed A/B landing variations
Optimized bidding modifiers
Launched Retargeting banner ads

Month 4

Configured GA4 client paths
Capped daily ad spending levels
A/B tested form steps

THE OUTCOME

Results That Speak for Themselves

3.8x

Return On Ad Spend

+185%

Qualified B2B Leads

-58%

Cost Per Lead (CPL)

+95%

Form Signup Conversion

Before & After Campaign Analysis

Performance Indicator	Before Working With Us	After Working With Us
Paid Search ROAS	✗ 1.2x	✓ 3.8x
Average Cost Per Lead	✗ ₹1,450 / lead	✓ ₹610 / lead
Monthly B2B Signups	✗ 42 leads	✓ 120 leads
Landing Load Speed	✗ 4.2 seconds	✓ 1.2 seconds
Form Abandonment Rate	✗ 72%	✓ 28%

[ ROAS Campaign Timeline: 1.2x → 3.8x B2B Ad Return Scale ]

DELIVERABLES

What We Delivered

B2B Google Search Ads

Restructured phrase-match ad setups.

React Landing Panels

Built rapid multi-step wizard signup forms.

GTM Event Schemas

Configured conversion tag tracking.

Competitor Bidding Audits

Targeted bottom-of-funnel keyword modifiers.

Weekly PPC Reviews

Monitored Looker Studio conversion rates.

GA4 Funnel Reports

Designed interactive analytics dashboards.

"Our advertising costs dropped by 45% while total B2B order volumes grew. The 3.8x ROAS allowed us to scale campaigns nationally. They did in months what other agencies failed to do in years."

Vikram Sen

VP of Product, TechFlow SaaS

★ ★ ★ ★ ★