Case Study · Social Ads + CRO

PropVista Realty

How we generated 220% more qualified real estate leads

+220% Consultation 4 Months Timeline Real Estate / Residential

EXECUTIVE SUMMARY

PropVista Realty is a premium residential property consultancy in Noida. They struggled with high lead cost and invalid phone inputs on paid social forms. We launched custom target Meta ads campaigns, built interactive WhatsApp lead routing systems, and redesigned mobile project review pages, scaling qualified booking leads by 220% in 6 months.

ABOUT THE CLIENT

Scaling PropVista Realty

Noida-based PropVista sells premium luxury residential apartments. They needed a high-quality volume of verified site leads to fill their sales pipeline.

THE PROBLEM

What They Were Struggling With

Meta Lead Gen forms were filled with wrong telephone numbers. On-site property listing pages lacked engaging layout styles, leading to visitor bounce rates of 65%+ without lead captures.

Invalid Phone Leads

Meta pre-filled forms contained wrong contacts.

High Bounce Rates

Static layouts failed to retain property viewers.

Low Consult Bookings

User drop-offs in complex email forms.

THE APPROACH

How We Tackled It

We shifted paid social campaigns from pre-filled forms to WhatsApp click-to-chat verify actions. We re-architected residential display cards with high-fidelity visual grids and mobile-first templates.

Meta Business Suite

WhatsApp Business API

Figma Design Tool

Vanilla CSS Layouts

Google Analytics 4

WhatsApp Verify Chat

Verified phone numbers automatically via click-to-chat API.

Visual Property Cards

Designed high-end, responsive property listing templates.

Hyper-Local Bidding

Targeted high net-worth locations and behaviors.

EXECUTION

Execution Timeline

Month 1

Hyper-local Noida audience tests
Built WhatsApp chat API endpoints
Designed mobile landing wireframes

Month 2

Coded high-fidelity visual cards
Setup server-side Conversions API
Launched Noida ad sets

Month 3

Launched hyper-local target ads
A/B tested chat bot templates
Monitored mobile bounce rate

Month 4

Analyzed Looker Studio data
Integrated CRM syncs
Refined property category tabs

THE OUTCOME

Results That Speak for Themselves

+220%

Consultation Leads

-48%

Cost Per Verified Lead

-42%

Mobile Bounce Rate

4.5%

Ad Conversion Ratio

Before & After Campaign Analysis

Performance Indicator	Before Working With Us	After Working With Us
Verified Lead Volume	✗ 32 leads / mo	✓ 102 leads / mo
Average Cost Per Lead	✗ ₹1,850 / lead	✓ ₹960 / lead
Mobile Page Bounce Rate	✗ 67%	✓ 39%
Meta Ads Conversion	✗ 1.1%	✓ 4.5%
Sales Pipeline Value	✗ ₹12L / mo	✓ ₹48L / mo

[ Lead Generation Timeline: 32 → 102 Verified Leads / Month ]

DELIVERABLES

What We Delivered

WhatsApp API Integration

Configured automated verification routing.

Responsive Project Pages

Designed visual property listing grids.

Meta conversions API

Linked server-side pixel tracking.

Hyper-Local Targeting

Targeted premium residential zip codes.

Vanilla CSS Layout Blocks

Built modular property overview sections.

CRM Integration

Linked instant leads distribution pathways.

"AntiGravity re-engineered our client acquisition pipeline. Organic and paid social WhatsApp verify leads are now our highest converting channel, scaling sales pipeline volumes by 220%. True masters of digital growth."

Dinesh Kumar

VP of Marketing, PropVista Realty

★ ★ ★ ★ ★