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Digital Marketing

Leads Engine Node

Client: FinTech Core Finance / Technology 2026
Client
FinTech Core
Industry
Finance / Technology
Services
Google Ads Smart Bidding Automation
Duration
3 Months

High advertising fees and low signup ratios.

FinTech Core ran automated bid campaigns yielding high lead costs. They lacked server-side verification tracking, making Google algorithms optimize bids for broad clicks rather than actual account registrations.

Google Ads Conversion API & Smart Bid Automation

We set up server-side conversion API tracking, optimized mobile signup panels to reduce form abandonment, and deployed Looker Studio dashboards to monitor ad spends daily.

Our Execution Strategy

1
Form Review
Identified registration form drop-off parameters.
2
CAPI Config
Configured server-side event sync to Google Ads.
3
Ad Restructuring
Cleaned up ad sets targeting high-volume terms.
4
Smart Bidding
Launched value-based automated bidding strategies.
5
Reporting
Linked Lookout Studio to show conversion pipelines.

Core Technologies Implemented

Google Ads CAPI
Looker Studio dashboards
Google Tag Manager
Node.js Event Sync
React Form modules

"Our advertising costs dropped by 50% while account registrations grew. Truly the best marketing team in the business."

FC
Steve Harris
Growth Lead, FinTech Core
★ ★ ★ ★ ★

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